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Al Sayegh Brothers Trading, LLC (ASBT) was founded more than 30 years ago by Mr. Abdul Jabbar Al Sayegh, Chairman as a consumer electronics trading company. Today, ASBT has grown to become the major distributor for globally eminent brands in home entertainment, digital media and mobile communications like LG, Hitachi & Soti.

ASBT also established itself as a top-notch audio-video solutions provider and systems integrator, having successfully worked on prestigious audio-video projects in UAE. Solutions offered include Digital Signage, Interactive Education Systems, & Extra Low-Voltage Systems.

ASBT continues to build strong partnerships with all stakeholders and is dedicated to serving its customers with quality service and convenience. This is accomplished through strong product offerings, a fast and efficient delivery mechanism, individualized service, and a robust infrastructure.

ASBT believes in continuous improvement and has obtained ISO certification in Quality Management in its distribution and service centers. With more than 400 dedicated employees; warehousing capacity 150,000 sq feet, and with conveniently located service centers, the company continues to represent global consumer electronics brands in UAE.


1980 – Formation of Al Sayegh Brothers Trading
1986 – Appointed distributors of Olympus
2001 – Appointed as a distributor for LG audio-video & home entertainment devices
2002 – Appointed as a distributor for LG mobile communications
2007 – Launch of LG retail outlets in UAE
2008 – Appointed as a distributor for Hitachi Education Solutions
2010 – Appointed as a distributor for LG security solutions
2011 – Appointed as a distributor for Huawei Mobile Phones